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HRM-MEAS-03Term

Report-to-click ratio

Reports divided by clicks across the same simulations in a period. Count every report of a simulated lure, divide by every click on one. A ratio above 1 means more reports than clicks.

Example

A program owner sees two hundred reports and fifty clicks across the quarter’s simulations and records a ratio of 4.

Related terms

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Cite this term

"Report-to-click ratio" (HRM-MEAS-03), Human Risk Management Framework v2.0.0, Living Security, CC BY 4.0. https://www.humanriskmanagement.com/taxonomy/terms/report-to-click-ratio

Part of the open HRM Taxonomy, CC BY 4.0. Download the taxonomy as JSON · What's new in 2.0.

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