HRM-MEAS-01Term
Click rate
The share of delivered simulated lures that were clicked, opened or acted on in a period. The equivalent for real phishing is the real phishing click rate, measured from email security telemetry.
Example
The awareness lead reports the share of people who clicked this quarter’s simulation, split by channel.
Also called
2How analysts, standards and vendors name the same idea.
- Phish-prone PercentageKnowBe4Vendor-specific name for the simulation failure rate.
- click rateVerizon DBIR
Sources
2Related terms
5"Click rate" (HRM-MEAS-01), Human Risk Management Framework v2.0.0, Living Security, CC BY 4.0. https://www.humanriskmanagement.com/taxonomy/terms/click-rate
Part of the open HRM Taxonomy, CC BY 4.0. Download the taxonomy as JSON · What's new in 2.0.
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