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HRM-INT-20Term

Targeted campaign

A time-boxed set of interventions aimed at one cohort or risk domain, with a stated metric and a before-and-after reading.

Example

The awareness lead runs a campaign for the 'Approver under attack' sequence and tracks the approvers' report rate.

Also called

1

How analysts, standards and vendors name the same idea.

  • targeted interventionHoxhunt

Sources

1

Related terms

3
Cite this term

"Targeted campaign" (HRM-INT-20), Human Risk Management Framework v2.0.0, Living Security, CC BY 4.0. https://www.humanriskmanagement.com/taxonomy/terms/targeted-campaign

Part of the open HRM Taxonomy, CC BY 4.0. Download the taxonomy as JSON · What's new in 2.0.

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